The marketing techniques, owing to the client’s needs, change frequently. You need to put your content in front of the clients tending to gain interest in your products or services. But, which marketing channel would be the best for you?
The multi-channel approach of marketing has created the buzz in recent days, triggering the marketers to get around the dated methods of marketing. Telemarketing is also included in a few cases. However, research shows that telemarketing is one of the most proactive channels to get connected with the clients. Telemarketing services effectively achieve the kind of contact that can actually build a relationship. It helps you to reach large audiences and earn highly valued quality leads. The debate with telemarketing often continues with the argument over outbound or inbound telemarketing services. What to consider?
Nowadays, progressively more businesses are approaching offshore outsourcing agencies to get telemarketing services. These agencies usually offer two types of marketing solutions – inbound telemarketing and outbound telemarketing services. Both have unique benefits. Moreover, which would be the best option for your business, depends on your particular needs.
Difference between Inbound and Outbound telemarketing services
Call agents attending incoming customer calls are inbound telemarketing service. For example, a prospect views an advertisement about some new product or service on digital or online platform calls upon for more information. On the other side, outbound telemarketing means experienced call agents call prospects directly. For example, the call agents ring up the existing customers to promote a new service or product. Through cold calling, these agents also reach to the prospective clients in order to gain more sales.
Inbound telemarketing involves customers taking the first move of contacting a company. This marketing strategy enables customers to reach to a company and inquire about additional information of a newly launched product or service at the best time convenient to them. In the long run, this could chime in with higher profitability. A vendee views your advertisement, say on TV, about your newly launched product or service; to get additional information about the same, the person will reach out to the telemarketing agency, where a skilled telemarketer assigned by you will be waiting to accept the incoming call and provide the required information.
While talking about outbound telemarketing, we all are familiar with this type of marketing. As mentioned above, outbound telemarketing strategy involves the skilled call agents contacting the prospects or customers showcasing an offer in order to close a sale. On the contrary to inbound marketing strategy, that accommodates customer inquiries and purposes, the outbound strategy usually involves appointment setting lead generation, customer follow-ups that we used to initiate separately through different channels like e-mail.
Outbound telemarketing services are all inclusive of high contact rates, agent productivity, and close rates and moreover, it is very important that you invest in the right software that can boost your company’s campaign and consecutively boost sales with no stress.
Inbound or outbound telemarketing, both plays a key role in the sales cycle of business-to-business marketing that usually moves around four states; a vendee identifies a need, seeks additional information, weigh up the supplier’s offer and negotiate the deal. Initially, the inbound call agents answer the customer’s requests for additional information and arrange appointments with appropriate decision makers. At the time of evaluating the offer, the outbound call agents make contact with the decision makers and provide additional information moving the prospects closer to sales.
Catching sight of the benefits, it is very important to partner with a professional telemarketing company that is specialized in inbound as well as outbound telemarketing; that can get you the ability to reach out progressively more qualified leads in less time and hassle with profitable results; that can help you identify the qualified buyers and pull more and more clients into the purchase cycle.
Inbound or Outbound – both strategies offer quality results. Don’t limit yourself to one or the other. It is rather advisable to get into the contract with the telemarketing agency that can offer you the service you require for a faultless and highly visible campaign. Choose the agency that can communicate the message you desire; that can provide you the reporting to make you glimpse deep into your campaign, and that has the ability to be flexible and modify the campaign strategy whenever needed.
Source: Insurancetelemarketer.com
